We’re delighted to be able to share the news that Snowbound Software has won Best Online Newsletter campaign in the Computer Software category of the 2014 Internet Advertising Competition Awards (IAC Awards).
According to the Interactive Advertising Bureau, online ad revenue reached $17 billion in 2012. That amount is only expected to increase which is why now more than ever, marketing on the Internet is key for organizations looking to maintain a competitive edge. The annual Boston-based IAC Awards aim to highlight the best online advertising and marketing materials in 96 industries and over 9 online formats: online ad, video, mobile, newsletter, email social media. Each year, the best in the industry are chosen to judge nominations, and 2014 was no exception. The 2014 judges included top executives and leaders from organizations such as CNN News Group, Digitas, Google, IBM Interactive, and LeapFrog Interactive.
Snowbound Software’s new quarterly company newsletter, The SnowHUB, was awarded the IAC’s Best Online Newsletter award for its variety of unique media content, which includes:
- An in-depth eBook
- A blog post from Snowbound president & CEO Simon Weiczner
- Worlds Apart, our quirky comic strip that follow the misadventures of a polar bear named Lenny and his penguin friend Poe
The newsletters were judged based on the level of creativity and innovation, overall design, and the memorability and impact compared to other newsletters.
We’re honored to have been selected as this years winner in the Computer Software category. Each year, we strive to enhance our products and elevate our customer experience. This award is a testament to the hard work of everyone that contributes to the newsletter and their passion for our customers. Thanks to everyone who helped make our newsletter a success! We also want to extend a special thank you to the 20,000 individuals who subscribe to our newsletter; we couldn’t have done this without you.
If you would like to receive our now award-winning newsletter and follow along with The Misadventures of Lenny & Poe, click here.